The Life and Times of a Promotional Claims Compendium
By Rebecca Rivera Torres, MS, RD, CSSD -
Published 30 October 2017
This article discusses developing a "promotional claims compendium" to review pharmaceutical marketing materials. It highlights the advantages of using a compendium for a variety of purposes and the potential value it could bring to not only the review team, but the entire organization.
Categories: Features, US, FDA, Advertising and Promotion, Communication, Drugs
Tags: Promotional Materials, Promotional Claims, Brand Book